Copyright Information
It is crucial that every photo buyer understands the different
types of copyright laws.
You
can get more information by contacting the Copyright Office at
(202)707-3000 or check out their website at http://lcweb.loc.gov/copyright for forms and answers to many questions.
First
of all copyrights is a moral issue. Stealing someone else’s
work is immoral. If you use one of my images illegally you can
be held accountable (including attorney fees, statutory damages,
etc).
There
is one commonly found major misunderstanding about copyrights.
Many people don’t
know that once you create a photo it becomes yours. You or your
heirs own the copyright for the duration of your lifetime plus
seventy years. (there are exceptions, if you are under assignment,
etc).
Another way
to protect your copyright is to mark each picture with a copyright
notice. This informs everyone you own the copyright and negates
the legal “innocent infringement”, or “I-didn’t-know” argument.
The copyright
notice basically consists of three elements: the symbol, the
year of first publication and the copyright holder’s
name. Example ‘c. 2006 Nitro Imagery, Joan Gunn’ .
The addition of “All rights reserved” is used in other
parts of the world.
KNOWING THE TYPE OF RIGHTS
If you are approved to use Nitro Imagery photos on your computer
you must guarantee that the images will be removed from computer
files once the work appears in print. If digital manipulation is
desired, you must spell out in writing to Nitro Imagery what you
intend to do with it.
Again, it is very important that every photo buyer understands
the different types of copyright laws. The following information
should help you to understand the different type of rights that
are negotiable:
One-time
rights--
These photos are “leased” on a one
time basis; one fee is paid for one use.
First
rights-- Similar to one-time rights, but the buyer is paying
for the privilege of being the first to use the image. The image
may be used only once unless other right are negotiated.
Serial
rights—the
right to use the photo in a periodical. This protects the user
from having the photo used by competing publications at the same
time.
Exclusive
rights—this
guarantees the buyer exclusive rights to use the photo in his
particular market or for a particular product. A company, for
example, may purchase these rights to an image with the stipulation
that it not be sold to a competing company for a certain time
period. The photographer may retain rights to sell the image
to other markets.
Electronic
rights—these
rights allow a buyer to place work on electronic media, such
as CD-ROMS or websites. Often these rights are requested with
print rights.
Promotion
rights—in
brief, this allows a publisher to use a photo for promotion of
a publication in which the photo appeared. There is usually a
promotional use fee in addition to the rights first sold to reproduce
the image.
Work
for hire—under the copyright act of 1976 a “work
for hire” is defined as “(1) a work prepared by an
employee within the scope of his or her employment; or (2) a work…specially
ordered or commissioned for use as a contribution to a collective,
as part of a motion picture or audiovisual work or as a supplementary
work… if the parties expressly agree in a written instrument
signed by them that the work shall be considered a work made for
hire.”
Allrights—this
involves selling or assigning all rights to a photo for a specified
period of time. This differs from work for hire, which always
means the photographer permanently surrenders all rights to a
photo and any claims to royalties or other future compensation.
Terms for all rights, including time period of usage and compensation,
should only be negotiated and confirmed in a written agreement
with the client.
It is understandable that a client not to want a photo to appear
in a competitors ad. First-class negotiations usually can result
in an agreement between the photographer and the client that says
the image(s) will not be sold to a competitor, but could be sold
to other industries, possibly offering regional exclusivity for
a stated time period.
Nitro Imagery charges different prices for different usages.
Thank you for your interest in this matter.
We look forward to doing business with everyone who loves motorsports
and photography!
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